Research and analytics-led consultancy with Microsoft to engage the tough market of developers and business-influencers in IT/Tech markets relating to Microsoft products.
Created a total of 10 campaigns with video media, site take overs, modal engagement units that could be situated in traditional placement areas.
Worked closely with Microsoft and its key Preferred Partners to create a series of campaigns that saw a continuous 100% gain in engagement after each had ended.
Dwell time for the video content alone exceeded 15 weeks of views per campaign, in what is a very small market, often in small, separated pockets and teams.
User Experience studies between each campaign helped identify key ways in which to successfully engage and interact with audiences directly.
